Marketing and PR
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank (Business on a Shoestring) for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
'A brand new series aimed at small businesses, with another four volumes to come later in the year. These cover different subjects to most series and they look great. Ideas, examples, tips and sources of further information add up to a great little package in each.' The Bookseller (March 2007) 'Breeze through these neat little "Business on a Shoestring" books during your commute. "Boosting Sales", "Cash Management" and Marketing and PR" should cover your bases - and if things go wrong there's the optimistically titled "Surviving a Downturn" to get you back on you feet.' The Guardian (2 June 2007) 'Advice and illustrative examples are given for those wanting to make a big splash without a big budget.' Publishing News (March 2007)
The Guardian, 2 June 2007
'Breeze through these neat little "Business on a Shoestring" books
during your commute. "Boosting Sales", "Cash Management" and Marketing and
PR" should cover your bases - and if things go wrong there's the
optimistically titled "Surviving a Downturn" to get you back on you feet.'
during your commute. "Boosting Sales", "Cash Management" and Marketing and
PR" should cover your bases - and if things go wrong there's the
optimistically titled "Surviving a Downturn" to get you back on you feet.'
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I read this book over a couple of days and then went back through, working through the excercises and suggestions. There is enough information, suggestions and references to keep someone going for quite a while. The information is presented in a deceptively simply manner - breaking down essential parts of marketing into easy, stepwise exercises. I would recommend this to anyone who is running their own small/medium business or about to start up.
I've bought several other books to try and get a handle on marketing and this is by far the most comprehensive and useful.
I've bought several other books to try and get a handle on marketing and this is by far the most comprehensive and useful.
3 of 3 people found the following review helpful
Format:Paperback
I find the book very readable; the tone is friendly so the lessons are accessible.I am currently working through, making notes relevant to my venture, as suggested and generating ideas along the way. Theory is tempered with experience and humour. For a novice like me it's like rocket science made easy.
3 of 3 people found the following review helpful
Format:Paperback
I read this book over the bank holiday weekend and was very impressed. For someone like me who has been running a small business for ten years now it's really useful to read something like this to jog your memory, give you ideas and get focused again. Many of the books I have read over the past ten years on this subject are full of jargon and hard work to get through. This was completely the opposite. I'd recommend it to any small business.
Most Recent Customer Reviews
Good for small enterpreneurs
Authors have share their views about doing business however most experiences are from one particular industry but good for very small enterpreneurs.
Published on 18 May 2008 by Techy
Great little book
This is a pocket sized book that is packed full of information. It is easy and quick to read.The authors write with humour and with clear understanding and experience of their... Read more
Published on 14 Jun 2007 by J. Robinson
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Professional Finance
- Books > Business, Finance & Law > Sales & Marketing > Public Relations
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Sales & Marketing
- Books > Reference > Encyclopaedias
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
