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Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies) [Hardcover]

Andrew Crane

Price: £105.00 Eligible for FREE UK Delivery Details
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Table of Contents

1. Introduction 2. Marketing and morality: perspectives and issues 3. Exploring moral meaning in green marketing 4. Conventional companies 5. Social mission companies 6. Business - NGO collaboration 7. Green marketing and morality: evidence from three approaches 8. Amoralization, moralization, marketing and the natural environment
9. Conclusions

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