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Marketing Management: Text and Cases [Hardcover]

Thomas V. Bonoma (Author), Thomas J. Kosnik (Author)

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Product details Hardcover: 936 pages Publisher: McGraw-Hill Inc.,US (1 Nov 1989) Language English ISBN-10: 0256079927 ISBN-13: 978-0256079920 Product Dimensions: 25.4 x 21.1 x 4.6 cm Amazon Bestsellers Rank: 4,783,975 in Books (See Top 100 in Books)  Would you like to update product info or give feedback on images?

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