Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Marketing Management Text and Cases [Paperback]

Rajiv Lal , John A. Quelch , V.Kasturi Rangan


Available from these sellers.


Formats

Amazon Price New from Used from
Hardcover --  
Paperback --  

Book Description

1 May 2004
This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.
--This text refers to an out of print or unavailable edition of this title.

Product details


More About the Authors

Discover books, learn about writers, and more.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.0 out of 5 stars  1 review
3.0 out of 5 stars Good, if dated 21 July 2008
By jsinger - Published on Amazon.com
Format:Hardcover
A good collection of real-world cases. They're written in a clear, lively style and well-documented. They're not the sort that lend themselves to debate, though, as they mostly lead you to a rather obvious conclusion.

The biggest weakness (at least in this edition) is the large fraction of cases about dot-bomb companies, with business models that are treated seriously but seem absurd in hindsight.
Was this review helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback