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Marketing Management
Marketing Management
Philip Kotler , Kevin Lane Keller
Average Customer Review: 5.0 out of 5 stars  See all reviews (3)
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For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators... Read More

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