- Paperback: 816 pages
- Publisher: Pearson Education; 14 edition (27 April 2011)
- Language English
- ISBN-10: 0273753363
- ISBN-13: 978-0273753360
- Product Dimensions: 27.4 x 21.4 x 2.8 cm
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Amazon Bestsellers Rank:
45,454 in Books (See Top 100 in Books)
- #7 in Books > Business, Finance & Law > Management > Sales & Marketing Management
- #42 in Books > Study Books > Professional > Business & Management
- #51 in Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- See Complete Table of Contents
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Product Description
Product Description
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
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13 reviews
11 of 12 people found the following review helpful
If you are using for class, be wary of Kindle edition
28 May 2011
Format:Kindle Edition|Amazon Verified Purchase
The busy layout of the text book presents challenges when transferred to the Kindle edition, but the biggest disappointment is that the actual textbook page numbers are not displayed in your Kindle (just Kindle location) which makes collaborating with fellow cohort members and citations next to impossible.
2 of 3 people found the following review helpful
Great aid for marketers
20 Sep 2011
Format:Hardcover|Amazon Verified Purchase
An excellent book. It provides sufficient detail in each section thereby enabling any marketer or company owner to put in place successful strategies and tactics tailored to their specific field of business. Backed up by very good examples.
Buyer beware
12 April 2012
Format:Hardcover|Amazon Verified Purchase
Ordered the U.S. hardcover edition; received the international paperback copy. Watch who you purchase from as the genuine U.S. hardcover version is only $10-15 more than the cheap imitation!
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