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Marketing Management (Pearson Custom Business Resources) Hardcover – 25 Feb 2008

9 customer reviews

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Product details

  • Hardcover: 816 pages
  • Publisher: Prentice Hall; 13 edition (25 Feb. 2008)
  • Language: English
  • ISBN-10: 0136009980
  • ISBN-13: 978-0136009986
  • Product Dimensions: 21.8 x 3.2 x 27.4 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 1,317,604 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Mueed on 1 Mar. 2010
Format: Hardcover Verified Purchase
Excellent Marketing Book from a Management Perspective. Numerous relevant and modern case studies relevant to the UK and European Market without the US bias that is usually found in bokks like this
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2 of 2 people found the following review helpful By Dr, Shibley Rahman on 29 Mar. 2011
Format: Hardcover
We all know as the 'bible of marketing', but the accolade is richly deserved. The examples are particularly interesting, and the writing style makes study of marketing really interesting. It is clear that the authors have taken an approach which is original and thought-provoking too. I wouldn't be put off by the price, as the price is easily related to the value of the book (pardon the marketing rationale).
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2 of 2 people found the following review helpful By nscouto on 17 April 2011
Format: Hardcover
Excelent book. A true, in depth, reference for Marketing research and management.
Includes a very good insight also for services and product with services, not focusing only in products.
This service perspective is a true value added for this book.
A must have if your are into Marketing.
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1 of 1 people found the following review helpful By F. Gillingham on 29 May 2010
Format: Paperback
This book is excellent for those studying marketing related degrees at university or for those who are pursuing a career in marketing. The authors use case studies to relate real life examples/companies to academic marketing theory. Theory is explained thoroughly so readers can learn and understand quickly and at the same time enjoy learning the principles of marketing.
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2 of 2 people found the following review helpful By Vasiliki I. Damalou on 19 Oct. 2009
Format: Hardcover
A really good book for marketing management.
Easy to read, well-targeted examples, simply written theory.
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