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Marketing Management for Nonprofit Organizations

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Marketing Management for Nonprofit Organizations (Paperback)

by Adrian Sargeant (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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This item: Marketing Management for Nonprofit Organizations by Adrian Sargeant
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Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
Dispatched from and sold by Amazon.co.uk.
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Fundraising Management: Analysis, Planning and Practice by Adrian Sargeant
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Product details

Paperback: 424 pages
Publisher: OUP Oxford; 2 edition (9 Dec 2004)
Language English
ISBN-10: 0199271828
ISBN-13: 978-0199271825
Product Dimensions: 24.2 x 18.8 x 2.4 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 215,111 in Books (See Bestsellers in Books)

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Review

Overall, this is an exceptional textbook in an area that deserves much more attention. Its international perspective and the focus of the final section on specific segments of the nonprofit community are significant strengths. Paul Govekar, assistant professor of management, College of Business Administration at Ohio Northern University.

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6 of 6 people found the following review helpful:

5.0 out of 5 stars Excellent, well written text for students and practitioners, 22 April 2002

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This review is from: Marketing Management for Non-profit Organizations (Paperback)

I thought this was a highly unusual text, combining academic theory with the best of professional practice. It provided a useful overview of the key marketing concepts, explained how these applied to nonprofits and then explored a range of specific issues such as fundraising - my specific interest.

I enjoyed it and would recommend it!

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