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Marketing Management for Nonprofit Organizations
 
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Marketing Management for Nonprofit Organizations (Paperback)

by Adrian Sargeant (Author)
5.0 out of 5 stars See all reviews (1 customer review)
RRP: £34.99
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Customers buy this book with Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results (Jossey-Bass Nonprofit and Public Management Series) by Bernard Ross

Marketing Management for Nonprofit Organizations + Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results (Jossey-Bass Nonprofit and Public Management Series)
Price For Both: £50.13

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Product details

  • Paperback: 424 pages
  • Publisher: OUP Oxford; 2 edition (9 Dec 2004)
  • Language English
  • ISBN-10: 0199271828
  • ISBN-13: 978-0199271825
  • Product Dimensions: 24.2 x 18.8 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 338,910 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Review
Overall, this is an exceptional textbook in an area that deserves much more attention. Its international perspective and the focus of the final section on specific segments of the nonprofit community are significant strengths. Paul Govekar, assistant professor of management, College of Business Administration at Ohio Northern University.

Book Description
TEXTBOOK

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6 of 6 people found the following review helpful:
5.0 out of 5 stars Excellent, well written text for students and practitioners, 22 April 2002
By A Customer
I thought this was a highly unusual text, combining academic theory with the best of professional practice. It provided a useful overview of the key marketing concepts, explained how these applied to nonprofits and then explored a range of specific issues such as fundraising - my specific interest.

I enjoyed it and would recommend it!

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