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Marketing Management for Nonprofit Organizations
 
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Marketing Management for Nonprofit Organizations (Paperback)

by Adrian Sargeant (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
Price: £34.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

  • Paperback: 424 pages
  • Publisher: OUP Oxford; 2 edition (9 Dec 2004)
  • Language English
  • ISBN-10: 0199271828
  • ISBN-13: 978-0199271825
  • Product Dimensions: 24.2 x 18.8 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 215,111 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Review

Overall, this is an exceptional textbook in an area that deserves much more attention. Its international perspective and the focus of the final section on specific segments of the nonprofit community are significant strengths. Paul Govekar, assistant professor of management, College of Business Administration at Ohio Northern University.


Book Description

TEXTBOOK

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6 of 6 people found the following review helpful:
5.0 out of 5 stars Excellent, well written text for students and practitioners, 22 April 2002
By A Customer
I thought this was a highly unusual text, combining academic theory with the best of professional practice. It provided a useful overview of the key marketing concepts, explained how these applied to nonprofits and then explored a range of specific issues such as fundraising - my specific interest.

I enjoyed it and would recommend it!

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