- Paperback: 784 pages
- Publisher: Pearson; 10 edition (1 July 1999)
- Language English
- ISBN-10: 0130156841
- ISBN-13: 978-0130156846
- Product Dimensions: 25.2 x 20.4 x 2.8 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 509,978 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
For undergraduate/graduate courses in Marketing Management.
This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful:
5.0 out of 5 stars
Excellent introduction and reference,
By A Customer
This review is from: Marketing Management (International Students) (Paperback)
I happened across this book during my MBA studies. I didn't have any marketing knowledge. This is by far the best introductory text I have seen. Furthermore, it is an excellent reference point. The index is highly usable. Looking up a subject to get the key concepts worked every time for me. Highly recommended!
4.0 out of 5 stars
Good value for money,
This review is from: Marketing Management (International Students) (Paperback)
Used book, but in razonable conditions.
Very fast shipping. Good value for money, a good business
5.0 out of 5 stars
Marketing Management by Kotler,
By
This review is from: Marketing Management (International Students) (Paperback)
I used this in the early 1970's and wanted to re-visit.
My copy was secondhand and cost almost only postage. What a book!
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