- Paperback: 816 pages
- Publisher: Pearson; 13 edition (27 Feb 2008)
- Language English
- ISBN-10: 0131357972
- ISBN-13: 978-0131357976
- Product Dimensions: 27.4 x 21.6 x 3 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 282,050 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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Format:Paperback
The delivery is very fast and the book is packed well. Anyway, it's very convenient. I also recommend my friends to order online.
0 of 6 people found the following review helpful
Format:Paperback
I have confirmation that the book was dispatched and delivered as the seller mentioned. Due to some misfortune on my part, I never knew until last week. I am therefore recalling my earlier review and sending my full satisfaction with the purchase service. Sorry I couldn't edit the rating my browser did not allow me I would have rated it 4-star.
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