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Marketing Management: International Version [Paperback]

Philip R. Kotler , Kevin Lane Keller
3.3 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

27 Feb 2008 0131357972 978-0131357976 13

For undergraduate and MBA marketing management and strategy courses.

 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

 



Product details

  • Paperback: 816 pages
  • Publisher: Pearson; 13 edition (27 Feb 2008)
  • Language: English
  • ISBN-10: 0131357972
  • ISBN-13: 978-0131357976
  • Product Dimensions: 27.4 x 21.6 x 3 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 390,498 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Customer Reviews

3.3 out of 5 stars
3.3 out of 5 stars
Most Helpful Customer Reviews
4.0 out of 5 stars Marketing Management 4 April 2014
By Jazzie
Format:Paperback|Verified Purchase
I required this book for a University course that I am currently doing, it is extremely insightful and really helps with the topics that I need it for.
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0 of 1 people found the following review helpful
5.0 out of 5 stars fast 21 Feb 2010
By Yu Jing
Format:Paperback
The delivery is very fast and the book is packed well. Anyway, it's very convenient. I also recommend my friends to order online.
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0 of 7 people found the following review helpful
1.0 out of 5 stars Book delivered on time 26 Jun 2009
Format:Paperback
I have confirmation that the book was dispatched and delivered as the seller mentioned. Due to some misfortune on my part, I never knew until last week. I am therefore recalling my earlier review and sending my full satisfaction with the purchase service. Sorry I couldn't edit the rating my browser did not allow me I would have rated it 4-star.

Thanks.
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