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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Philip Kotler
Average Customer Review: 4.1 out of 5 stars  See all reviews (13)
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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful... Read More

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