Karen Axelton, managing editor, Entrepreneur Magazine's Business Start-Ups
"Clearly explains why e-mail marketing is an essential tool in differentiating your business . . . offers plenty of ideas for using it."
Book Description
E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. Here is detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Topics include e-mail newsletters, online networking, signature files, and e-mail promotions. Also discussed are the differences between unsolicited commercial e-mail, anonymous bulk e-mail, and valid commercial e-mail. Small businesses will appreciate information on how to level the playing field with larger competitors by exploiting the unique opportunities available through e-mail.
About the Author
Shannon Kinnard is a columnist for Entrepreneur Magazine's Business Start-Ups and Digitalsouth magazine. She lives in Decatur, Georgia.
