- Paperback: 192 pages
- Publisher: A Butterworth-Heinemann Title (3 April 1997)
- Language English
- ISBN-10: 0750622091
- ISBN-13: 978-0750622097
- Product Dimensions: 22.6 x 15.2 x 1.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,531,498 in Books (See Top 100 in Books)
- See Complete Table of Contents
Marketing Logistics, Second Edition
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More About the Author
Product Description
Review
'This book provides a good overview of theory and practice, and develops
the case for putting logistics higher on the corporate agenda...a good
review of the subject for managers and students in both marketing and
logistics disciplines.'
Marketing Business
the case for putting logistics higher on the corporate agenda...a good
review of the subject for managers and students in both marketing and
logistics disciplines.'
Marketing Business
Product Description
Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability.
In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy.
Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practising executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students.
Written by Europe's leading expert in the field of marketing logistics
Focuses on the critical interface between marketing and logistics
Highlights the importance of logistics in creating customer value and hence customer satisfaction and retention.
In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy.
Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practising executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students.
Written by Europe's leading expert in the field of marketing logistics
Focuses on the critical interface between marketing and logistics
Highlights the importance of logistics in creating customer value and hence customer satisfaction and retention.
Inside This Book
(Learn More)
First Sentence
A new market place is emerging in many Western economies - one that is characterized by sophisticated and demanding customers and consumers and where the competitive environment is more volatile and less predictable. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
A new market place is emerging in many Western economies - one that is characterized by sophisticated and demanding customers and consumers and where the competitive environment is more volatile and less predictable. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
1 of 2 people found the following review helpful
Format:Paperback
As boring as logistics can be, this book provides the reader with concise and accurate information, easy to use and keeps things simple.Covers the main key areas of logistics with useful diagrams that aid further in understanding-useful for undergraduate study!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
0 of 1 people found the following review helpful
A great Book
26 May 2000
Format:Paperback
This is a great book, and I can recommend it for anyone who is interested in the subject.
0 of 6 people found the following review helpful
Review
26 May 2000
Format:Paperback
This is a great book, and I can recommend it for anyone who's interested in the subject
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