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Am I in marketing? - NO
Am I in business? - No, as I am retired.
Am I interested in the Grateful Dead? - You've guessed it, YES!!
Anyone interested in the GD or in the music industry will enjoy this book, and how a band did everything "the wrong way" in conventional marketing terms, yet went on to be one of the most successful bands, and indeed their marketing machine continues to this day. How many bands have ever created a "tapers" section (near the mixing desk in the optimum position) so that their concerts might be taped and encouraged their fans to trade taped freely. Contrary to harming the band's income, it "spread the word" and increased their popularity and produced a massive "audience" for high quality live recordings which the band eventually released. As often is the way, by "giving", they received more in return.
The book is highly readable, and for someone like me who has many books on the GD, gave a different slant on the whole GD culture. An amusing quote from the book and in some ways kind of sums it up is:

"The eccentric reads instead of watching television. The eccentric rides a bike instead of driving. The eccentric is us. And the eccentric is you (after all, you're reading this really weird book on Grateful Dead marketing! What would they think if they knew?!).
In other words, eccentrics are a huge market".

So if you want an entertaining read, written by a couple of Deadheads that know marketing, yet often make you smile, give this little book a try - I bet you will enjoy it!
22 comments| 4 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 24 April 2016
Do you like marketing? Do you like the Grateful Dead? If you answered yes to either of those questions then this book is for you.

Scott and Halligan are two experts when it comes to marketing – Scott wrote The New Rules of Marketing and PR, and Halligan has co-authored a book called Inbound Marketing. Halligan’s company, HubSpot, has grown hugely over a period of ten years, eventually going public on the stock exchange.

But they’re also huge fans of the Dead, and they argue passionately here that many of the techniques that the dead used, such as offering fans first dibs on tickets and launching one of the earliest examples of a mailing list, are still relevant today. I think they’re probably right – this is one of my favourite marketing books, because it’s both fun and functional.
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on 1 September 2010
How to think and market like one of the greatest rock bands ever! Here are some of the lessons the authors (both Deadheads) have learned from the Grateful Dead.
"Innovation of your business model is often more important than product innovation"
"When we free our content, more people hear about our company and eventually do business with us"
"Building a community and treating customers with care and respect drives passionate loyalty"
"Build a huge, loyal following"
"Mistakes are quickly forgotten if you're transparent"
This funky little book is a treat both to look at and in what it has to say. Thoroughly recommended for anyone involved in marketing, no matter what industry you're in.
The latest edition of David Meerman Scott's The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) is excellent too.
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on 5 November 2012
UK readers will know Richard Branson as a particularly repulsive specimen of hippy capitalist.
I think this book is probably a joke,though it does not have much of a sence of humour.All it teaches businisses to do is what they always do-maximise profits.
While I don't think Jerry Garcia was a saint,and,like everyome under capitalism,he had to earn a living, I think he'd like to be remembered for his music,not his insights into how to maximise profit.
AVOID
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on 12 October 2010
What a great book. The way each chapter is laid out certainly helps focus on each "lesson" and also help in formulating a plan.
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on 21 January 2015
Fine
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