- Paperback: 464 pages
- Publisher: John Wiley & Sons; 2nd Edition edition (3 Dec 1996)
- Language English
- ISBN-10: 0471165042
- ISBN-13: 978-0471165040
- Product Dimensions: 23.4 x 19 x 3 cm
- Average Customer Review: 2.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 3,560,214 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
An in–depth guide to advertising, marketing, and sales on the Internet –the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web.
Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution.
Marketing on the Internet, the latest book by the well–known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You′ll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real–life examples, Marketing on the Internet tells you:
∗ How to get a business connection to the Internet
∗ How a business of any size can establish a compelling presence on the Web
∗ How to gather valuable information about and from visitors to your site
∗ About Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments
∗ How to design virtual stores with graphics, sound, video, and hypertext
∗ How to conduct secure transactions on the Internet
∗ How to develop the right Internet marketing strategies for your type of business.
Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution.
Marketing on the Internet, the latest book by the well–known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You′ll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real–life examples, Marketing on the Internet tells you:
∗ How to get a business connection to the Internet
∗ How a business of any size can establish a compelling presence on the Web
∗ How to gather valuable information about and from visitors to your site
∗ About Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments
∗ How to design virtual stores with graphics, sound, video, and hypertext
∗ How to conduct secure transactions on the Internet
∗ How to develop the right Internet marketing strategies for your type of business.
From the Back Cover
An in–depth guide to advertising, marketing, and sales on the Internet –the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web.
Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution.
Marketing on the Internet, the latest book by the well–known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You′ll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real–life examples, Marketing on the Internet tells you:
∗ How to get a business connection to the Internet
∗ How a business of any size can establish a compelling presence on the Web
∗ How to gather valuable information about and from visitors to your site
∗ About Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments
∗ How to design virtual stores with graphics, sound, video, and hypertext
∗ How to conduct secure transactions on the Internet
∗ How to develop the right Internet marketing strategies for your type of business.
Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution.
Marketing on the Internet, the latest book by the well–known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You′ll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real–life examples, Marketing on the Internet tells you:
∗ How to get a business connection to the Internet
∗ How a business of any size can establish a compelling presence on the Web
∗ How to gather valuable information about and from visitors to your site
∗ About Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments
∗ How to design virtual stores with graphics, sound, video, and hypertext
∗ How to conduct secure transactions on the Internet
∗ How to develop the right Internet marketing strategies for your type of business.
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Customer Reviews
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Most Helpful Customer Reviews
2.0 out of 5 stars
Doesn't quite hit the mark,
By
This review is from: Marketing on the Internet: Multimedia Strategies for the World Wide Web (Paperback)
A good introduction for the novice, but a disappointing read if you've taken the title literally and expect all things e-marketing to be revealed. The books primary failing is that it over-promises and under delivers. If you know next to nothing about the Internet, you have a B2C business and have a reasonable budget, this book will suit you. If you're looking for in-depth, B2B, on-line marketing strategies then I'd say that Marketing on the Internet won't scratch the itch. In summary, I have to categorise it as: "stating the bleeding obvious", which is fine, if that's what you think you need.
3.0 out of 5 stars
Good but not great,
By A Customer
This review is from: Marketing on the Internet: Multimedia Strategies for the World Wide Web (Paperback)
This book is mainly for people who know little about the Web. There are some interesting suggestions about marketing, but most are nothing you haven't heard before. I would recommend this book for people who are new to the Web.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.8 out of 5 stars (5 customer reviews) 6 of 6 people found the following review helpful:
5.0 out of 5 stars
The first and best book on Internet Marketing,
By A Customer - Published on Amazon.com
This review is from: Marketing on the Internet: Multimedia Strategies for the World Wide Web (Paperback)
I have read now numerous internet marketing books and this one is still the best. This was the first internet marketing book and created what we now think of as "the standards" for internet marketing. Brilliant. Read this one if you read any of them.
4 of 4 people found the following review helpful:
3.0 out of 5 stars
Good but not great,
By A Customer - Published on Amazon.com
This review is from: Marketing on the Internet: Multimedia Strategies for the World Wide Web (Paperback)
This book is mainly for people who know little about the Web. There are some interesting suggestions about marketing, but most are nothing you haven't heard before. I would recommend this book for people who are new to the Web.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Everything you need to know about the Internet is here,
By Biswajit Dey - Published on Amazon.com
This review is from: Marketing on the Internet: Multimedia Strategies for the World Wide Web (Paperback)
Whether you see the Internet as a business venture, or simply wish to find out more as a new user, `Marketing on the Internet' is a delightful book to read. Its logical structure takes you through an overview of the subject right onto specifics on using the Internet as a marketing tool... leading onto ways and means of doing business on the world wide web. What's more, the authors have taken care to cover issues such as security and privacy, which are crucial to any e-commerce transaction. There's also a section on creating your own web site, which can help small businesses in getting their venture going. With its huge list of online resources available to draw additional information from, this book is an "everything you wanted to know" book about marketing on the Internet. Don't let its bulky textbook format put you off. Read it if you want to get `into' the Net.
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