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Marketing on the Internet Paperback – 1 Aug 2002

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Product details

  • Paperback: 440 pages
  • Publisher: Maximum Press; 6th edition edition (1 Aug. 2002)
  • Language: English
  • ISBN-10: 1885068808
  • ISBN-13: 978-1885068804
  • Product Dimensions: 17.8 x 2.5 x 22.9 cm
  • Amazon Bestsellers Rank: 7,905,389 in Books (See Top 100 in Books)

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Product Description


"The down-to-earth business focus of this book makes it a 'must read'" -- Agnes Noonan, executive director, WEEST Corp.

Inside This Book

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First Sentence
The lifetime of the Internet is a brief 33 years, yet it has profoundly changed how we search for knowledge in an age when knowledge is power. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 2 reviews
1 of 1 people found the following review helpful
Still Relevant After 10 Years 20 April 2012
By - Published on
Format: Paperback Verified Purchase
I'll be honest here- I purchased this book because a recent Internet search for our site turned up a reference to this title. Turns out there is a section in the book that uses as an example of good marketing practices. Expecting to receive an outdated book that would be kept on my library shelf as a novelty, I was pleasantly surprised to find that most of the points covered in this book are still very relevant and useful in today's Internet marketing world. In fact, skimming through the book served as a great review tool, reminding me of several techniques that I had forgotten about. Best of all, it was fun to visit the other sites mentioned in the book, to see if they are still in business (almost all are) and to see how much they have changed (or not!) since 2002. It is interesting to see proof of how well good marketing practices can stand the test of time.
1 of 6 people found the following review helpful
Useful as a Text 2 Oct. 2005
By William F. Magrogan - Published on
Format: Paperback Verified Purchase
Helps students or novices approach web-site strategy in a useful manner.
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