Marketing Insights from A to Z
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Review
“…he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom…”(Better Business)
“…this wonderful work…Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice…”(Marketing Business, June 2003)
‘…So many potentially good British businesses fail at the basics of marketing – traditionally confused with selling – that this book cannot be recommended too highly.’(Director, July 2003)
“…might be his best…this book blazes with intensity and insight…” (Marketing Insights from A to ∼Z Argent, Vol.2, Issue 4, 2003)
“…Sounds like a dull rehash of conventional wisdom’s but is far from it…”(Brand Strategy, September 2003)
Director, July 2003
".. this book cannot be recommended too highly."
Inside This Book
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First Sentence
I (and most people) have a love/hate relationship with advertising. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
I (and most people) have a love/hate relationship with advertising. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Hardcover
If you enjoy reading books that are structured like dictionaries, this is your pick. From A to Z, all the marketing concepts explained. This book has a bit of an appendix feel (not the human one!) and can be difficult to read. A not so successfully marketed efford?
4 of 5 people found the following review helpful
Format:Hardcover
This book is perfect for giving a quick reminder on the definitions and concepts of contemporary marketing. Each of the 80 (not 90!) topics is covered in an accessible way. I would strongly recommend this book for new and existing marketeers.
Format:Hardcover
I have been recommending Kotler as the best author to read on Marketing for years. First-degree students of the Irish University Business School have never failed to be impressed by Marketing Insights. Not only is it written brilliantly, but also it is great value. After I had read it, I immediately purchased copies for all my friends.
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Most Recent Customer Reviews
Good as a Refresher
Designed for the busy executive who has already covered most of the theory and wishes to have a brief and light refresher. Read more
Published on 21 Feb 2008 by Joseph Farrugia
Useful "Quick Reference" Book
This compliments Kotler's "Bible" in that you can quickly pick it up to remind you of some terminology or to glean a few insights in what some organisations did marketing... Read more
Published on 6 Aug 2007 by A. Arnold
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