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This is an indispensable reference source for anyone planning to make a successful and fulfilling career as an illustrator. The world of illustration is fast-paced, competitive, and ever evolving. So how can illustrators not only survive, but prosper? "Marketing Illustration" offers readers a comprehensive look at the realities of working in the illustration industry today. Anyone involved with illustration will find illumination and practical advice on everything from the role of illustration in various industries - such as graphic novels and comics, animation, web games and design, toys, fashion, and textiles - to the needs of the current marketplace, and from discovering the 'next big thing' to the traditional vs. nontraditional media debate. This volume also includes interviews with 50 of the most respect names in the industry - including Christoph Niemann, Stefan Bucher, Wes Bedrosian, Brian Cronin, and Yuko Shimuzo - in which they share their hard earned insights.
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2 reviews
7 of 9 people found the following review helpful
A 'must' for both business and arts libraries
13 Nov 2009
Format:Paperback
MARKETING ILLUSTRATION; NEW VENUES, NEW STYLES, NEW METHODS discusses the basics of launching and promoting an illustration career in today's market. Interviews and work samples from over 70 working illustrators do more than just explain business practice: they chart trends and techniques based on new technology and practices and provides professional experience with daily challenges, making this a 'must' for both business and arts libraries.
0 of 35 people found the following review helpful
The schema of mass culture
7 Jan 2010
Format:Paperback|Amazon Verified Purchase
This book not only causes the difference between culture and practical life to dissolve. This is merely just another book, not unlike the many tomes preparing the aspiring watercolorist as to how it gets done. it willingly drags the wide eyed illustrator down to a level that the short sighted author perceives as the future. He no longer even approaches the much vaunted image consciousness. Any work of imagination might be become the art. I find this 12 step genre of the simulacra and in particular the simulation the antithesis of creativity.This simplistic Disneyland hologram has little if anything to do with creativity. This formula is not unlike art forgery.
"He who knows a thousand works of art, knows a thousand frauds." - Horace
"He who knows a thousand works of art, knows a thousand frauds." - Horace
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