- Hardcover: 720 pages
- Publisher: Prentice Hall; 5 edition (30 April 2009)
- Language English
- ISBN-10: 0135045592
- ISBN-13: 978-0135045596
- Product Dimensions: 27.7 x 22.1 x 3.3 cm
- Amazon Bestsellers Rank: 1,510,665 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
6 reviews
3 of 4 people found the following review helpful
Full of information
24 Feb 2010
Format:Hardcover|Amazon Verified Purchase
I purchased this textbook because it was required for my class. However, I have found it to be useful in my current job (Executive Assistant, but not in a hospitality field.) The companion website offers slideshows to help you study. The information in the book is very well organized and the book also offers examples and exercises from well-known companies. I'd recommend it to someone who really wanted to understand marketing.
0 of 2 people found the following review helpful
Very Satisfied
21 Aug 2011
Format:Hardcover|Amazon Verified Purchase
If you are not a native English and you have to study something about Tourism Management This book is tailored for you.. it's easy to read and to understand. It's full of examples that make you understand better the theoretic things!
0 of 4 people found the following review helpful
Good
19 Sep 2011
Format:Hardcover
Good.
But it takes a few days to reach.That is a long time.
Less than two days is better.
Our class begin quickly.
But it takes a few days to reach.That is a long time.
Less than two days is better.
Our class begin quickly.
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