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Marketing for Hospitality and Tourism Paperback – 4 May 2009

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Product details

  • Paperback: 720 pages
  • Publisher: Pearson; 5 edition (4 May 2009)
  • Language: English
  • ISBN-10: 0132453134
  • ISBN-13: 978-0132453134
  • Product Dimensions: 21.6 x 2.6 x 27.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 292,819 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

From the Back Cover

An Indispensable Guide to Successful Marketing in the Hospitality Industry

Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens, bring their knowledge of the hospitality industry to the pages of Marketing for Hospitality and Tourism, Third Edition. The authors' understanding of the industry results in a practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how.

This book explains the how and why of everyone's role in marketing as an integral part of the hospitality operation.

The textbook's Internet site offers reinforcement of chapter material via student self-testing and contains links to key marketing and hospitality websites.

Internet links are referenced throughout the book.

Real-life industry examples are drawn from the authors' own experiences.

A mini case opens each chapter with a description of an actual company situation, which can he resolved through an understanding of the chapter's content.

Boxed marketing highlights provide practical insights into the chapter's material.

Electronic Marketing is a new chapter providing an overview of Internet, database, and direct marketing.

Internet Exercises at the end of each chapter guide the reader through the fascinating world of hospitality and tourism, marketing, and the Internet.

Full-color illustrations of hospitality businesses and advertisements enhance the presentation.

Increased number of case studies relate chapter material to the industry.

Glossary found at the end of the book provides a quick way to look up definitions, while key terms explain new terms introduced in each chapter.

--This text refers to an out of print or unavailable edition of this title.

About the Author

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. He received his master's degree at the University of Chicago and his Ph.D. at M.LT., both in economics. Dr. Kotler is author of Marketing Management: Analysis, Planning, Implementation, and Control (Prentice Hall), now in its tenth edition and the most widely used marketing textbook in graduate schools of business. He has authored several other successful books, and he has written over ninety articles for leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Dr. Kotler's numerous major honors include the Paul D: Converse Award given by the American Marketing Association to honor "outstanding contributions to science in marketing" and the Stuart Henderson Britt Award as Marketer of the Year. He was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing. He has also received the Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketing. Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences (TIMS) and a director of the American Marketing Association. He has consulted with many major U.S. and foreign companies on marketing strategy.

John Bowen is Professor and Director of Graduate Studies in the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. John has received wide recognition for his teaching and research in the area of hospitality marketing, marketing strategy, and services marketing. He has won awards for both his teaching and research. John has presented marketing courses and seminars in Asia, Australia, Central America, South America, and Europe and has published over eighty articles on marketing. John is the editor of UNLV Gaming Research and Review Journal, a regional editor for the Americas of The International Journal of Contemporary Hospitality Management, and the North American Research Director for Worldwide Hospitality and Tourist Trends (WHATT). John has managed hospitality businesses at both the unit and corporate level. He currently consults with hospitality businesses on customer loyalty, database marketing, and marketing strategy. John's formal education includes a B.S. in Hotel Administration from Cornell University, an MBA and M.S. from Corpus Christi State University, and a Ph.D. in marketing from Texas A&M University. John is a Fellow of HCIMA.

James C. Makens is actively involved with the travel industry. He has conducted executive training for the Sheraton Corporation, Regent International Hotels, The Taiwan Hotel Association, and Travelodge of Australia. He has also conducted marketing seminars for tourism ministries or travel associations in Australia, New Zealand, Canada, Indonesia, Singapore, Malaysia, and many nations of Latin America. Jim serves as a consultant and has written marketing plans for travel industry companies and tourism promotion boards. Other books he has authored or coauthored include The Travel Industry and Hotel Sales and Marketing Planbook. His professional articles have appeared in The Cornell Hotel and Restaurant Administration Quarterly, The Journal of Travel Research, The Journal of Marketing, The Journal of Marketing Research, and The Journal of Applied Psychology. Dr. Makens earned an M.S., M.B.A., and Ph.D. from Michigan State University. He holds a B.S. from Colorado State University. He served as Associate Dean in the School of Travel Industry Management of the University of Hawaii. He was also an Associate Dean of INCAE, an affiliate of Harvard Business School in Central America. He is a faculty member of The Babcock Graduate School of Management at Wake Forest University.

--This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews

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This is an important text book for anyone studying tourism. The book includes all of the necessary information that any undergraduate studying hospitality and tourism needs to have in his/her briefcase. It is clearly written and easily understood
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Most Helpful Customer Reviews on (beta) 11 reviews
5 of 5 people found the following review helpful
great textbook 27 Dec. 2004
By Hans Meyersohn - Published on
Format: Hardcover
This is the texbook I had in college. It was and still is great, but for one...being a textbook is more theoretical and two, it lacks certain areas. Nevertheless, it is very usefull. I would complement it with a book that I have recently read: Heads In Beds - hospitality and tourism Marketig by Ivo Raza. This is very practical and covers the areas that are missing from Kotler's textbook like Loyalty marketing, COOP with Touroperators, targeting travel agents, creating promotional materials, development, etc. Combined, both books truly give a complete overview of the complex travel indutry and should be the foundation for people studying or working in travel and tourism.
5 of 6 people found the following review helpful
Like any other book from Kotler; outstanding and clear! 21 May 2000
By Marie-Louise - Published on
Format: Hardcover
Many of you who have already read more from Kotler, will understand what I mean. Kotler is giving in his edition for hospitality Marketing very clear and realitic points of view, usefull for both starting and advanced marketing managers. A must to read, for all those who want to stay ahead of their competition!
3 of 4 people found the following review helpful
Excellent for students worldwide 4 Oct. 2000
By Annette Mentasti - Published on
Format: Hardcover
As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!
classic 3 Sept. 2004
By mark b - Published on
Format: Hardcover
Great book. The classic for anyone entering the industry. Complete and comprehensive. Great textbook for students and novices. Good for non marketing people. Good examples and highlights. I also recommend a new release: Heads In Beds. More practical than this one. With both you'd really know your stuff and make your boss happy.
Good for college students 28 Feb. 2006
By Matthew M. Ternes - Published on
Format: Hardcover
This book is exactly what I needed. I bought through Amazon because the shipping was free and it ended up being cheaper than my University bookstore. Recommend for any hospitality students that have to have this book.
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