|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Glenn Bowdin
|
by David Bowie MBA MCIM MHCIMA
|
by John Swarbrooke
|
Tourism Planning: Policies, Processes and Relationships (Themes In Tourism) by Prof C. Michael Hall |
by Prof Chris Holloway
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Hospitality Marketing
opens new browser window
eCornell.com/HospitalityMarketing
-
Earn Your Online Certificate At Cornell's School of Hotel Admin.
Product Description
Product Description
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.
THE most widely used Hospitality marketing text–comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
From the Back Cover
An Indispensable Guide to Successful Marketing in the Hospitality Industry
Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens, bring their knowledge of the hospitality industry to the pages of Marketing for Hospitality and Tourism, Third Edition. The authors' understanding of the industry results in a practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how.
This book explains the how and why of everyone's role in marketing as an integral part of the hospitality operation.
The textbook's Internet site offers reinforcement of chapter material via student self-testing and contains links to key marketing and hospitality websites.
Internet links are referenced throughout the book.
Real-life industry examples are drawn from the authors' own experiences.
A mini case opens each chapter with a description of an actual company situation, which can he resolved through an understanding of the chapter's content.
Boxed marketing highlights provide practical insights into the chapter's material.
Electronic Marketing is a new chapter providing an overview of Internet, database, and direct marketing.
Internet Exercises at the end of each chapter guide the reader through the fascinating world of hospitality and tourism, marketing, and the Internet.
Full-color illustrations of hospitality businesses and advertisements enhance the presentation.
Increased number of case studies relate chapter material to the industry.
Glossary found at the end of the book provides a quick way to look up definitions, while key terms explain new terms introduced in each chapter.
www.prenhall.com/kotler --This text refers to an out of print or unavailable edition of this title.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
91% buy the item featured on this page: Marketing for Hospitality and Tourism£50.99 |
 |
3% buy Hospitality Marketing: An Introduction£23.21 |
 |
2% buy Tourism Planning: Policies, Processes and Relationships (Themes In Tourism)£26.99 |
 |
2% buy Marketing for Tourism£34.59 |
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Customer Discussions
|
This product's forum
Active discussions in related forums
|
Related forums
|
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
