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Marketing High Technology [Hardcover]

William H. Davidow (Author)

5.0 out of 5 stars See all reviews (5 customer reviews)

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Product details

Hardcover: 224 pages
Publisher: Macmillan USA; First Printing edition (2 Jun 1986)
Language English
ISBN-10: 002907990X
ISBN-13: 978-0029079904
Product Dimensions: 14 x 2.1 x 22 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)

Amazon Bestsellers Rank: 583,278 in Books (See Top 100 in Books)
- #49 in Books > Business, Finance & Law > Sales & Marketing > Industrial

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Product Description

Synopsis

Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.

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First Sentence
MARKETING IS CIVILIZED WARFARE. Read the first page

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful

A must read for any high tech manager 19 Aug 1997

By A Customer

Format:Hardcover

This book does a great job of describing the difference between a piece of technology and a product. Creating a product is a lot of work and often requires a lot of discipline. Many technology companies are too ambitious in terms of technology and not disciplined enough to scale back the technical vision and spend more time on creating a complete solution. Davidow provides a powerful explanation of why the complete solution is often more powerful.

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1 of 1 people found the following review helpful

best book available on marketing high technology 7 Jan 1999

By A Customer

Format:Hardcover

This is the very best book available on how to successfully market high technology. (A successful product requires much more than technology.) If you only buy one marketing book, buy this one! Bill writes from his extensive experience as a marketing executive at Intel. His book is well written and its ideas are as true today as they were in 1986. Since writing this book, Bill has gone on to become a successful VC.

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Good Book 8 May 1999

By A Customer

Format:Hardcover

The book gives good insight into all the issues regarding marketing High Technology. If one were to think of interfaces, the Marketing <-> Customer interface is explained quite well. However, the interaction between Enginering and Marketing is not discussed in depth. Nonetheless it is a good read.

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Most Recent Customer Reviews

Great insights from a true 5-star marketing general.

Davidow's insights on the marketing-distribution and the marketing-sales relationships are excellent. Read more

Published on 16 April 1998

A must read for any start-up.

A clear and straightforward approach to the marketing challenges facing high technology companies. Davidow presents more than insights, he offers experienced guidance on some of... Read more

Published on 2 July 1997

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