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Marketing Genius
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Product Description
Review
"...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006)
"...truly inspiring book..." (Brand Strategy, June 2006)
"...exceptional writer..." (bubblewrap, June 2006)
"...fascinating read..." (Irish Enterpreneur, June 2006)
"...spot on..." (Simon Wakeman Journal, June 2006)
Review
"...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006)
"...truly inspiring book..." (Brand Strategy, June 2006)
"...exceptional writer..." (bubblewrap, June 2006)
"...fascinating read..." (Irish Enterpreneur, June 2006)
"...spot on..." (Simon Wakeman Journal, June 2006)
Inside This Book
(Learn More)
First Sentence
Every marketer has the ability to achieve 'genius', to combine their intelligence and imagination in more strategic, innovative and effective ways. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
Every marketer has the ability to achieve 'genius', to combine their intelligence and imagination in more strategic, innovative and effective ways. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
17 of 19 people found the following review helpful
Format:Hardcover
If you expect to see anything new in this book then you'll be disappointed. This is simply a primer for modern marketing that you'll find in any other text. Don't be seduced by a sexy title and an eye catching cover.
17 of 20 people found the following review helpful
Format:Hardcover
I really wanted to like this book. Title and cover are great but beyond that, a bit disappointing. I am pretty sure this is a personal thing as I know others who rate it (although still say it was hard going). It seems a bit academic and uses a large number of graphs to explain strategy and consumer behaviour - in this way it reminds me of how marketing used to try very hard to appear academic and scientific. I also dislike the fact that all of the examples seem to be drawn from multi-national corporations and there is little relevance to the vast majority of businesses - tell us how a cafe has used techniques on a limited budget and I could become convinced of genius. A multi-national with the marketing budget equivalant to the GDP of Venezuela, is less convincing. Lost interest half way through it and it failed to inspire me.
1 of 1 people found the following review helpful
Format:Hardcover
Great book, very current and insightful. Many interesting case studies. Unfortunatley many repeats vs. Consumer Genius
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Most Recent Customer Reviews
Not bad but lots of recycled thoughts
I have not yet read all of this book but so far have been a little disappointed. The book has introduced few new thoughts to me, has been long on problem definition but short on... Read more
Published 4 months ago by Director
My Marketing Bible
Don't miss the chance to read this, it finds way of inspiring me every time. Not a dry academic text but a real life guide to what's important.
Published 11 months ago by P. Miller
A genius book of marketing
This book is fantastic. It is like no other book - full of useful insights, ideas and inspirations. Every page has something worth reading. Read more
Published on 6 Oct 2007 by Richard from Copenhagen
Fisk is a genius!
The structure is clear to follow and the overall presentation left me wanting more. This coupled with the clear and concise examples to inspire anyone with a remote interest in... Read more
Published on 18 July 2007 by C. Buckingham
Marketing Genius
Sharp, punchy, powerful perspective on all things marketing interleaved with plenty of real life case studies that rocks along at a real pace. Read more
Published on 31 Aug 2006 by Jeff Wolfin
Marketing Genius
You expect to get something special from a book with "genius" in the title, and I certainly did. Peter Fisk's book not only covers the challenges of marketing in a fresh and... Read more
Published on 17 April 2006 by James R
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