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Product Description
Product Description
This straight–forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales.
Discover how to:
- Understand the basics of effective marketing
- Research customers, competitors and industry
- Create a compelling marketing strategy
- Increase consumer awareness
- Satisfy clients’ needs and boost sales
From the Back Cover
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you′ll be creating a buzz and increasing profits in no time.
- Plan your marketing strategy and maximise your success – make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan
Harness your creativity – discover how to generate ideas and communicate creatively with your customers
Create successful advertising and promotions – explore your options for cost–effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online
Expand online with the latest e–marketing tools – find out how to spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking platforms
Connect with your customers – create a brand identity, design eye–catching packaging, price your products to maximise your sales and provide first–class customer service
Open the book and find:
- Up–to–date information on all the latest marketing innovations
Clear guidance to help you plan your strategy
Advice on making the seven Ps work for you
Tools and techniques to maximise your marketing impact
Ideas for low–cost marketing research and advertising
Information on using direct marketing and PR
Guidance to help you stay on the right side of UK data laws
Top tips for saving money in marketing
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Customer Reviews
Marketing for Dummies does exactly this - tells you HOW TO.
Start with customer profiling and decide which customers you want more of. It's obvious - once "for Dummies" reminds you. I know all of this stuff but i don't do it!
I can't recommend "Marketing for Dummies" highly enough, for anyone with a small business that needs to market, and for anyone who needs to find out about marketing in a hurry (eg students, management who need to work with marketing, someone joining a marketing team tomorrow who doesn't want to look like a twit). It is extremely practical. By all means read "Marketing Century" after a year or so, but don't do like me, walk before you try to run
This book is great if you know nothing about marketing, and have lived in a cave for many years but a lot of the information given will be plain common sense for most people. For the complete marketing novice this might be a helpful title but most people will find they're already implementing or have implemented a lot of the advice given in the book.
The book covers quite a few different areas and aspects of marketing but is a couple of steps shy of covering anything in great detail. Those already doing marketing activities for their own business or their employers will probably find it lacks real substance.
Listmania!
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