- Paperback: 112 pages
- Publisher: Capstone (13 Dec 2001)
- Language English
- ISBN-10: 1841121991
- ISBN-13: 978-1841121994
- Product Dimensions: 22.9 x 15.2 x 0.7 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 981,970 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Fast track route to mastering all aspects of e–marketing
Covers all the key techniques for successful e–marketing, from affiliation marketing to e–mail alerts, and from viral marketing to banner ads
Examples and lessons from some of the world′s most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Covers all the key techniques for successful e–marketing, from affiliation marketing to e–mail alerts, and from viral marketing to banner ads
Examples and lessons from some of the world′s most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
From the Inside Flap
Fast track route to mastering all aspects of e–marketing
Covers all the key techniques for successful e–marketing, from affiliation marketing to e–mail alerts, and from viral marketing to banner ads
Examples and lessons from some of the world′s most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resources guide
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
7 of 8 people found the following review helpful:
5.0 out of 5 stars
Extremely informative and well written,
By A Customer
This review is from: e-Marketing (Express Exec) (Paperback)
Covers all the key concepts behind emarketing and written in clear and concise way that makes them easy to grasp even for the novice. The style of writing means that although not too technical I was left with a good understanding of the history of emarketing, plus the thinking and the thinkers behind it. Also gave me a good idea of other authors to read.
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