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Marketing for Entrepreneurs [Paperback]

Jurgen Wolff
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Table of Contents

CONTENTS

 

...for Entrepreneurs

About the author

Introduction

 

PART ONE: YOUR MARKETING MINDSET

            1: Are you ready for the marketing challenge? 

            2: Do you have a powerful marketing mindset?   

            3: Why should they pick you?

            4: Who are your customers and where can you find them?  

            5: You know you’re good  how will they?

 

PART TWO: YOUR MARKETING TOOLBOX

            6: How to tell your story so they’ll buy

            7: New media, new opportunities (if you know how)       

            8: Old media: opportunities for contrarians     

            9: You’re wasting half your marketing money. But which half?               

            10: Networking made easy (or at least easier)      

            11: The power of outsourcing           

 

PART THREE: PUTTING IT ALL TOGETHER

            12: Create your one-year marketing plan in 60 minutes             

            13: Now just do it!

 

Index       

 

 

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