About the author
PART ONE: YOUR MARKETING MINDSET
1: Are you ready for the marketing challenge?
2: Do you have a powerful marketing mindset?
3: Why should they pick you?
4: Who are your customers and where can you find them?
5: You know youre good how will they?
PART TWO: YOUR MARKETING TOOLBOX
6: How to tell your story so theyll buy
7: New media, new opportunities (if you know how)
8: Old media: opportunities for contrarians
9: Youre wasting half your marketing money. But which half?
10: Networking made easy (or at least easier)
11: The power of outsourcing
PART THREE: PUTTING IT ALL TOGETHER
12: Create your one-year marketing plan in 60 minutes
13: Now just do it!