 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Marketing for Entrepreneurs for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Product Description
Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.
The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset.
The book:
- de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers.
- offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy.
- shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites.
- shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.
From the Back Cover
If you have a great service or business but nobody knows about it, it won’t exist for long.
There are all sorts of exciting ways to reach your customer, to really stand out in today’s crowded marketplace. Marketing for Entrepreneurs shows you how to:
· Create a powerful selling proposition
· Use branding to define the identity of your business
· Find and connect with your customers
· Make the most of new and traditional media
· Build an extensive marketing toolkit
· Create a master marketing plan in just 60 minutes
For Entrepreneurs
Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.
· No jargon, no theory – just practical advice you can implement today
· Written by expert entrepreneurs for entrepreneurs
· Full online support – templates, blogs, videos and much more
· Tips, tricks and examples to keep you way ahead of the competition
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
As others have said this book gave me a great overview of what marketing involves and also took me through specific steps to improve the effectiveness of my time and money. I am tired of just placing ads for more business and as sole trader I don't have a marketing department. I now have an excellent guidebook to take me through how to reach more customers without spending extra money.
2 of 2 people found the following review helpful
Format:Paperback
I absolutely love this book. My only criticism is that it's heavy! But that's hardly a criticism. It's heavy because it's so dense with information. Unlike many non-fiction books, there is no unnecessary waffle or padding. Every page contains a gem that will turn my business around and I can't wait to apply Jurgen's excellent advice. Not only is it helpful but it's accessibly written and very easy to read. The opportunities to make notes on nearly every page, the exercises and the end-of-chapter summaries drive the messages home so that I really feel that reading it has changed my thinking about marketing for ever. This book is incredible value for money. A must buy.
2 of 2 people found the following review helpful
Format:Paperback
A valuable addition to the genre (in fact it renders a lot of the rest obsolete), cuts right through the usual marketing-speak verbiage and puts everything in terms practical people will understand.
The layout is excellent, making it easy to formulate your own plan in logical steps.
Jurgen Wolff must be congratulated on the clarity of his thought and presentation. Very well done Sir!
The layout is excellent, making it easy to formulate your own plan in logical steps.
Jurgen Wolff must be congratulated on the clarity of his thought and presentation. Very well done Sir!
Most Recent Customer Reviews
Different from the normal marketing books
I liked this one. In a nutshell it has lots of practial useful advice that you can do yourself.
Published on 25 Mar 2010 by G. King
Very useful book...
This is a very useful marketing book, full of logical advice and great illustrations. With lots of interesting, concise headings preceding brief paragraphs of advice on a... Read more
Published on 20 Aug 2009 by R. Hixon
Marketing for Entrepreneurs
Marketing for Entrepreneurs
Finally a DYI guide to marketing that provides you with the essential information and solutions without having to do a 3-year course or deal... Read more
Finally a DYI guide to marketing that provides you with the essential information and solutions without having to do a 3-year course or deal... Read more
Published on 12 Aug 2009 by Stephan Trockle
"It does exactly what it says on the tin"
I have read lots of marketing literature over the years but none have challenged me as much as Jurgen Wolff's 'Marketing for Entrepreneurs'. Read more
Published on 10 Aug 2009 by Rupert
A Genuinly Different book full of practical advice
I'm a fan of Jurgen's writing and I own several of his books. In some ways this is an extension of his previous work. In other more interesting ways it is a new departure. Read more
Published on 3 Aug 2009 by R. J. Tierney
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
