- Paperback: 310 pages
- Publisher: Maximum Press; 3rd Revised edition edition (1 Jan 2002)
- Language English
- ISBN-10: 1885068689
- ISBN-13: 978-1885068682
- Product Dimensions: 22.8 x 17.6 x 1.8 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,683,407 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Karen Axelton, managing editor, Entrepreneur Magazine's Business Start-Ups
"Clearly explains why e-mail marketing is an essential tool in differentiating your business . . . offers plenty of ideas for using it."
--This text refers to an out of print or unavailable edition of this title.
Product Description
E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. So it's no wonder why e-mail has been far exceeding first class postal mail for years. Marketing with E-mail provides detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Readers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This freshly updated Third Edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. All the technology resources have been updated and the top publications list has been expanded. Small business will appreciate information on how to level the playing field with larger competitors by leveraging the unique opportunities available through e-mail. Also discussed are the differences between unsolicited commercial e-mail, anonymous build e-mail, and valid commercial e-mail.Included with the book is your personal password necessary for accessing the companion Web site which provides up-to-the-minute Internet marketing news, expanded information, and other helpful online marketing resources. This book/Web site combination is unbeatable!
Inside This Book
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First Sentence
The first chapter of this book is devoted to e-mail newsletters for one reason: They work. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The first chapter of this book is devoted to e-mail newsletters for one reason: They work. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
6 of 7 people found the following review helpful
Format:Paperback
E-mail marketing is alternately seen as the 'killer-application' of the Internet, or the scourge of business and consumers through the use of indiscriminate 'spam' clogging up e-mail boxes and raising high emotions. Using e-mail marketing well can indeed create big rewards for a business, but if it goes horribly wrong then it can also be a PR disaster. In the midst of these two extremes, e-mail marketing can absorb a considerable amount of time for little profitable return.
This book is devoted to getting the e-mail aspect of the Internet right and it's packed full of valuable guidance and advice for novices and for those wanting to make more of this resource. In the same way that websites will succeed through great content, so will e-mail marketing generate the best results if the content is right - this book shows how to make use of the medium in the best possible way to use the content effectively.
Shannon Kinnard is a business consultant in the USA and in this second edition of her guide to e-mail marketing, she demonstrates how to expand and improve marketing opportunities, communications and online relationships at a lower cost than any other medium.
So if you need to know about dealing with 'soft' or 'hard bounce', the ideal timing of e-newsletters, whether to use HTML or text format in e-mails, or setting up a control system for testing, this book will give you the answers. In addition, it finishes with a short review of what the author considers are the best 20 examples of e-publications - mostly marketing related but including some consumer examples as well - so you can judge your efforts against some of the top-performers in the field.
1 of 1 people found the following review helpful
Format:Paperback
Kinnard has written a pioneering guide-book on marketing without resorting to abuse of e-mail methods. Whether you are selling male 'performance-enhancing' drugs or PhDs from Kabul University, there are alternatives to bombarding potential customers with spam mail. Thanks to the subscription mailing list I set-up, my "100% UNCENSORED XXX PARIS HILTON DVD" stall broke countless records (not to mention rules) when I debuted at the Church Fair. Over £800 was raised for the initiative to promote strict abstinence to parish teenagers. I am eternally grateful to the publishers for having sent the unsolicited e-mail that resulted in my awareness of this excellent manual.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
21 of 23 people found the following review helpful
The Best Book On E-mail Marketing Around
29 Dec 2000
Format:Paperback
Working in advertising, I've read more books on e-mail marketing than I care to count. Most, I've found, repeat themselves. Not this one. Ms. Kinnard is an eloquent writer, making it simple for anyone new to e-mail marketing to execute the book's many ideas on the best uses of the medium. In fact, I'm recommending it to all users of our e-mail service. If you have a small business and want to start e-mail marketing, buy this book. You won't need another.
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