Amazon.co.uk Sales Rank: 119,462 in Books (See Bestsellers in Books)
Popular in these categories:
#8 in Books > Business, Finance & Law > Sales & Marketing > International
#66 in Books > Business, Finance & Law > Reference & Education > International

Would you like to update product info or give feedback on images?

Product Description

Product Description
This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples from countries including the UK, the US, Australia and Japan.

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

What Do Customers Ultimately Buy After Viewing This Item?

	53% buy Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences �12.34
	47% buy Standing Room Only: Strategies for Marketing the Performing Arts 4.0 out of 5 stars (1) �26.34

Explore similar items

Customer Reviews

2 Reviews

5 star:		(1)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.0 out of 5 stars (2 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

3.0 out of 5 stars lacks depth of analysis, 9 Feb 2002

By	Stephaan Vanryssen "svr4m" (Ghent; Belgium) - See all my reviews (REAL NAME)

A hybrid book, balancing between marketing theory (old fashioned marketing, Kotler style) and very practical tricks and tips. Lacks a deeper understanding of the role and functions of art in our society and fails to distinguish properly between 'producers' of culture and 'distributors'. Has got some very good moments, and some very shaky ones...

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

5.0 out of 5 stars Freshing thinking in arts marketing!, 14 Jul 2004

By	"greenalley" - See all my reviews

I borrowed it from local university library and didn't have a high expectation, I thought it was just one of the arts marketing book. But I was really amazed by the thinking of Dr. Kolb in her book, her view about cultural consumer is really refreshing! I enjoyed every minute of reading and it made me laugh all the time, it is truly brave to write a book like this. As one of the "culture consumer", after entire day's work on my master thesis, this book have brought me a relax time and encouraged me to explore some new ideas for my thesis. I truly admire Dr. Kolb's achievement, I highly recommend this book to every art manager!!!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 2 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Prompts for sign-in

[Cancel]

Guidelines

Look for similar items by category

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Fun for Everyone

Achieve over 15,000 RPM with our great range of Powerballs.

›Shop the Powerball store

More From Bonita M. Kolb

Tourism Marketing for Cities and...

Tourism Marketing for Cities and Towns provides thorough and succinct... Read more
£29.99

Up to 53% off Braun Series Shavers

Braun Series 3 390cc Clean & Renew System Rechargeable Foil Electric Shaver

Get in touch with your smooth side with Braun Series shavers, now with Gillette blade technology.

›Discover Braun Series at Amazon.co.uk

Treat Someone

With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

Where's My Stuff?

track your recent orders
view or change your orders in Your Account

Delivery and Returns

see our delivery rates and policies
thinking of returning an item? (See our Returns Policy)

Need Help?

Forgot your password?
Buy Gift Certificates.
still have questions? Visit our Help Pages

Your Recent History

(What's this?)

You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

The Girl Who Played with Fire by Stieg Larsson

4.5 out of 5 stars (72)�3.86

Breaking Dawn (Twilight Saga) by Stephenie Meyer

4.1 out of 5 stars (458)�6.49

The Girl with the Dragon Tattoo by Stieg Larsson

4.1 out of 5 stars (161)�3.99

The Host by Stephenie Meyer

4.2 out of 5 stars (80)�3.86


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon