Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Walter Reid
|
by Dr Peter Atrill
|
by Sean Rickard
|
by Prof Nigel Slack
|
by M.C. Fleming
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Marketing Companies UK
ApprovedMarketingCompanies.co.uk
Get fast free quotes from 6 leading Marketing Companies in your area.
Product Description
Review
"A very comprehensive, authoritative text, its strengths reflecting its authors." -- Geoffrey Randall, Consultant and author of "Principles of Marketing"
Product Description
Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.Written in a pragmatic and stimulating style, the text enables readers to grasp the basics of a wide range of marketing topics including business to business marketing, key account management, logistics and marketing planning. A strategic marketing perspective, with an emphasis on value and the management of marketing relationships, is combined with thorough analyses of the marketing mix elements.
See all Product Description
"A very comprehensive, authoritative text, its strengths reflecting its authors." -- Geoffrey Randall, Consultant and author of "Principles of Marketing"
Product Description
Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.Written in a pragmatic and stimulating style, the text enables readers to grasp the basics of a wide range of marketing topics including business to business marketing, key account management, logistics and marketing planning. A strategic marketing perspective, with an emphasis on value and the management of marketing relationships, is combined with thorough analyses of the marketing mix elements.
See all Product Description
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
What Do Customers Ultimately Buy After Viewing This Item?
 |
84% buy the item featured on this page: Marketing: A Complete Guide£32.29 |
 |
16% buy Economics of Organisations and Strategy£39.89 |
Customer Reviews
There are no customer reviews yet. Create your own review
| |||
Video reviews
|
 |
Listmania!
|
|
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Fun for Everyone |
More From Malcolm McDonald
Marketing Plans: How to Prepare Them... In Blackadder, Baldrick's "cunning plan" usually turned out be neither...
Read more
|
A Close Shave |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
|||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |