- Paperback: 176 pages
- Publisher: How To Books Ltd (1 Oct 2002)
- Language English
- ISBN-10: 1857038061
- ISBN-13: 978-1857038064
- Product Dimensions: 21.4 x 13.8 x 1.5 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 220,492 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
The purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients. Take the ideas detailed here and use them not only as they stand, but also adapted to your own circumstances. For example: pricing - testimonials - brochures and business cards - advertising - mailing lists - approaching organisations - networking - telesales - giving talks and writing articles - using exhibitions and fairs, and many more.
From the Inside Flap
The purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients. Take the ideas detailed here and use them not only as they stand, but also adapted to your own circumstances. For example: pricing - testimonials - brochures and business cards - advertising - mailing lists - approaching organisations - networking - telesales - giving talks and writing articles - using exhibitions and fairs, and many more.
If you just manage to attract one extra client through reading this book, it will have paid for itself. In reality this book has the potential to pay for itself over and over again.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
32 of 32 people found the following review helpful
Format:Paperback
Marketing for Complementary Therapists by Steven A. Harold is essential reading for new and experienced professional practitioners.
Harold, hypnotherapist and ex marketing professional provides a step by step action plan with more than 100 practical ideas on how to promote your Complementary Therapy business.
Getting qualified and being a great practitioner simply isn't enough. It doesn't matter if you were top of the class in your discipline, as Harold quite rightly states "there's not much point in being good at what you do if no-one knows you exist".
In order to get the phone to ring and convert those calls into paying clients, you have to consistently promote yourself and your services. That means marketing.
The great thing about the book is that it shows that marketing isn't necessarily about the hard sell. This easy to read daily marketing reference provides simple tried and tested ideas and techniques that are easy to execute and can be used again and again.
If you are serious about being a professional Complementary Therapist and would like a 'How to' guide for establishing and building a successful practice then get yourself a copy of this book now.
Linda Stewart
6 of 6 people found the following review helpful
Format:Paperback
An inspiring guide to anyone building a practice. It gave me the advice and the structure that I needed, and I no longer fear marketing myself. The best money i have spent in ages.
Format:Paperback
low cost but high benefit.
I am a hopuse to house massage therapist,
just ONE of the 101 ways to attract client, could be helpful
I am a hopuse to house massage therapist,
just ONE of the 101 ways to attract client, could be helpful
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