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Marketing Communications: Integrating Offline and Online with Social Media
 
 
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Marketing Communications: Integrating Offline and Online with Social Media [Kindle Edition]

P. R. Smith (Author), Ze Zook (Author)
4.7 out of 5 stars  See all reviews (11 customer reviews) |
Digital List Price: £34.33 What's this?
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Review

This is the single most comprehensive marketing communications text...essential reading for anyone moving up the marketing ladder. (Prof Merlin Stone, IBM Professor of Relationship marketing, Bristol Business School, UWE )

I recommend this book whether for a student getting to grips with the subject or a practitioner seeking to maximize ROI from the promotional budget. (Jorian Murray, Managing Director, DDB London )

Book Description

Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources.
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Product details

  • Format: Kindle Edition
  • File Size: 5994 KB
  • Print Length: 504 pages
  • Publisher: Kogan Page; 5 edition (3 May 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language English
  • ASIN: B0054J31TE
  • Text-to-Speech: Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #188,907 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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More About the Author

P. R. Smith
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By paul
Format:Paperback
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1 of 1 people found the following review helpful
Format:Paperback
I have used Paul Smith's books since I took my DipM in the late 90's. This edition continues his approach with a great balance of theory and pragmatic advice and real examples for Marketing Comms professionals. Written is an accessible and entertaining style.

In this edition he clearly explains how to integrate online, offline and social media.

Too many 'gurus' today just hype up the latter.

This is a really excellent and PRACTICAL guide.

Highly recommended!
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1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I pre-ordered this book as soon as I heard of it's publication - and was certainly not disappointed. As with other PR Smith books, this text is both highly informative and very up to date in terms of technology - especially with it's focus on social media.
I personally use this book both as a marketing practitioner and as a university lecturer for post graduate courses. This book is currently being considered as a recommended text for next year's marcoms module for MSc in Marketing Management. I am already using this as a source for my slides for a number of different post grad marketing courses.
The style in which this book is written makes it an invaluable source of valuable information for marketers of all levels.

Enjoyable and highly informative!
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Most Recent Customer Reviews
If you only ever buy one book on Marketing
A really excellent read, telling you everything you need to know, not only on the importance of integrating on and offline marketing activities, but how to do it. Read more
Published 3 months ago by Paul Mcanallen
inadequate
i purchased this book based on the reviews as i was looking for a supplementary reader to my imc course. the coverage of marketing topics is very basic and archaic. Read more
Published 4 months ago by Samin Ahmad
Excellent Book That Is Right Up To Date
Smith and Zook's new edition of the classic Marketing Communications text has been long awaited and does not disappoint. Read more
Published 11 months ago by James Taylor
Easy to follow and practical guide for marketing students and...
I'm a big fan of Pauls approach to writing text books and I've learned a lot from him - still am! Paul understands that learners don't want a dry textbook, but want to be... Read more
Published 11 months ago by Dr. Dave CHAFFEY
Essential New Marketing Communications Text!
"This is a much needed text to the ever-changing world of Marketing Communications and the on-going need to ''integrate'' Offline and Online with Social Media. Read more
Published 12 months ago by Bruno
A modern perspective on IMC
This book is finally offering an up-to-date overview of integrated marketing communications bringing online conversations into play. Read more
Published 12 months ago by Riccardo Benzo
A refresh of the best UK marcoms book- including offline & online
I owned earlier versions of this book as PR Smith's book was THE defacto Marcom read for the UK's Chartered Institute of Marketing's Diploma course. Read more
Published 12 months ago by Adam J Sharp
A very useful book
I cannot recommend this book too highly. Up to the minute and backed up by years of research, it is anexcellent read and a useful reference to keep on your desk
Published 12 months ago by Lawrence S. Tracey
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Today, marketing strategies ask How will customers engage with us and each other? &quote;
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A product is an experience (including online), place becomes everyplace, price becomes exchange and promotion becomes evangelism. &quote;
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