See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

10 used & new from £0.01
See All Buying Options
Have one to sell? Sell yours here
 
   
Marketing (Collins Dictionary of)
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Marketing (Collins Dictionary of) (Paperback)

by Charles Doyle (Author)
4.7 out of 5 stars See all reviews (11 customer reviews)

Available from these sellers.


3 new from £5.99 7 used from £0.01
Other Editions: RRP: Our Price: Other Offers:
Paperback (New edition) 5 used & new from £13.99

Customers Who Bought This Item Also Bought

Business (Collins Dictionary of)

Business (Collins Dictionary of)

by Christopher Pass
5.0 out of 5 stars (1)  £8.09
The CIM Marketing Dictionary: Published in association with the Chartered Institute of Marketing A Professional Development Series title: Published in ... of Marketing (Professional Development)

The CIM Marketing Dictionary: Published in association with the Chartered Institute of Marketing A Professional Development Series title: Published in ... of Marketing (Professional Development)

by Norman Hart
£25.50
A Dictionary of Business and Management (Oxford Paperback Reference)

A Dictionary of Business and Management (Oxford Paperback Reference)

by Jonathan Law
£7.14
Dictionary of Marketing: Over 7,000 Terms Clearly Defined

Dictionary of Marketing: Over 7,000 Terms Clearly Defined

by A. Ivanovic
1.0 out of 5 stars (1)  £8.99
Consumer Behaviour: A European Perspective

Consumer Behaviour: A European Perspective

by Michael R. Solomon
4.0 out of 5 stars (1)  £41.39
› Explore similar items

Product details

  • Paperback: 480 pages
  • Publisher: Collins (3 Mar 2003)
  • Language English
  • ISBN-10: 0007131364
  • ISBN-13: 978-0007131365
  • Product Dimensions: 19.2 x 12.8 x 2.4 cm
  • Average Customer Review: 4.7 out of 5 stars See all reviews (11 customer reviews)
  • Amazon.co.uk Sales Rank: 781,220 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Children's Dictionaries
   www.CollinsEducation.com    From as little as £1 from Collins - Save with our web only offer today! 
Year Ahead Marketing
   www.yearahead.co.uk    The UK's leading marketing and planning tool for PR professionals. 
Marketing Success
   www.smart-contact.co.uk    Achieve marketing success with a measureable ROI - Find out how 
  
 

Product Description

Professor Adrian Payne, Cranfield School of Management
"...an excellent and comprehensive Dictionary of Marketing."

Product Description
This dictionary of marketing should prove useful to anyone who requires an authoritative guide to marketing terms, whether a professional marketeer, or in business, or simply a student of this subject. Marketing is now all-pervasive, with marketing techniques being applied to virtually all human activities, from charity work to major industries and the strange world of celebrity creation. From "global marketing" to "relationship marketing", from "b2b marketing" to "1 to 1 marketing", from "viral marketing" to "ideas marketing", this dictionary provides a comprehensive guide to this subject.

See all Product Description

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

11 Reviews
5 star:
 (10)
4 star:    (0)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.7 out of 5 stars (11 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
9 of 9 people found the following review helpful:
5.0 out of 5 stars Dictionary of Marketing by Charles Doyle, 17 Feb 2003
I am a student of marketing and I found this a brilliant and informative dictionary. It gives a full range of entries from the classic set of marketing terms (advertising, product marketing, public relations, market segmentation) and also all the new terms (viral marketing, internet marketing, database marketing). You can actually put together a whole marketing campaign just by using this dictionary, or even put together a history of the subject over the past 100 years. I's great value for the money and is really a lot more than you would normally expect from a traditional reference dictionary. The introduction is superb and gives the whole dictionary context and relevance. I loved the brand and advertising case studies. Most of all though I like the fact that it was written really well, without all the ususal theoretical jargon that you usually find in marketing text books. Superb !
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2 of 2 people found the following review helpful:
5.0 out of 5 stars A superb new marketing dictionary, 18 Sep 2005
By Alex (London) - See all my reviews
This review is from: Marketing (Collins Dictionary of) (Paperback)
Superb - the new version is even better than the original version. This is a must for students new to the subject who want to learn all the major areas of marketing - and - with some really informative stuff in the appendices if you need to get illustrative material or to delve deeper. It helped me get better grades in my marketing module of my BA in Business Studies.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2 of 2 people found the following review helpful:
5.0 out of 5 stars Exceptional Dictionary, 1 Sep 2005
This review is from: Marketing (Collins Dictionary of) (Paperback)
this is a really comprehensive and unique dictionary - well written, covering both classic and new terms, and - what I really liked - it has lots of iconic case studies as well as all the history that lay behind the campaigns. There are lots of mini essays, and lots of extras as well as the most comprehensive range of entries I have ever seen on the subject...it's really much more than a dictionary. I'm a marketing professional myself and I use it to do my job and to instruct my staff. great value too !
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

2.0 out of 5 stars Dissapointing
I'm sorry to oppose the other reviews of this book but I was very dissapointed with this dictionary. Read more
Published 13 months ago by D. Bourke

5.0 out of 5 stars Superb Dictionary of marketing
This is quite deep and historical but also very useful. The publisher have confused a little with the 'Internet' title - actually it's a gret and comprehensive survey of all... Read more
Published on 9 Sep 2006 by John Carnot

5.0 out of 5 stars Full of marketing savvy
Doyle not only tells us about marketing but also demonstrates his command of the field by breathing life into something as potentially dull as a dictionary. Read more
Published on 16 Sep 2003 by Joy Palmer

5.0 out of 5 stars A very good learning dictionary
I really enjoyed this dictionary. It is very content rich and clearly written. it has a good balance of range, breadth and depth. Read more
Published on 13 Jun 2003

5.0 out of 5 stars Dictionary of Marketing by Charles Doyle
this is an informative, witty and beautifully written dictionary that will stand out as one of the jewels in the collins range. Read more
Published on 14 Mar 2003 by John Andrews

5.0 out of 5 stars A Great new dictionary of marketing by Charles Doyle
I thought that this was an excellent dictionary and I learned a lot from it. It goes well beyond the traditional alphabeticical entry dictionary style and has detailed case... Read more
Published on 5 Mar 2003 by Cassandra Cameron

5.0 out of 5 stars Outstanding Modern Dictionary
I have read many marketing dictionaries - and they are usually as dull as ditchwater. Usually written by about 100 academics contributors. Read more
Published on 5 Mar 2003 by John Beaton

5.0 out of 5 stars Charles Doyle' s Dictionary of Marketing
I am a a marketing practitioner myself of some years standing and I found this to be very enlightening. Read more
Published on 4 Mar 2003 by John Beaton

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject












i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

The Body Shop

The Body Shop - Vitamin C Skin Boost
Protect and boost your glow with The Body Shop Vitamin C Skin Boost.

›Shop The Body Shop

  

Beauty without the Beast

Olay Regenerist Daily 3 Point Treatment Cream
From au naturel to party glam, we have all the best names in cosmetics and skincare.

›Discover Beauty at Amazon.co.uk

  

Up to 53% off Braun Series Shavers

Braun Series 3 390cc Clean & Renew System Rechargeable Foil Electric Shaver
Get in touch with your smooth side with Braun Series shavers, now with Gillette blade technology.

›Discover Braun Series at Amazon.co.uk

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates