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Marketing (Collins Business Secrets) [Paperback]

Peter Spalton
4.0 out of 5 stars  See all reviews (2 customer reviews)
RRP: £6.99
Price: £6.27 & FREE Delivery in the UK on orders over £10. Details
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Book Description

29 April 2010 Collins Business Secrets

The marketing secrets that experts and top professionals use.

Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
• Position your product for a target market
• Build a brilliant marketing plan
• Create stunning branded marketing materials
• Use memorable publicity to build market interest
• Take advantage of new technology


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Product details

  • Paperback: 128 pages
  • Publisher: William Collins (29 April 2010)
  • Language: English
  • ISBN-10: 0007328117
  • ISBN-13: 978-0007328116
  • Product Dimensions: 13.2 x 19.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,103,784 in Books (See Top 100 in Books)

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3.0 out of 5 stars Easy info 3 Jun 2013
Format:Paperback|Verified Purchase
The book doen't have an extra content, but the processing style is quite interesting. A must read book because of its style.
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5.0 out of 5 stars Brilliant 16 Jan 2011
By Roy
Format:Paperback|Verified Purchase
The same amount (or even more) as in large books, but shorter and concise. I never believed that any subject should take many hundreds of pages to cover. In the essence the true knowledge is quite short and simple. This book achieves exactly that. I found amazingly true and useful things already in the first couple 'secrets'.
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