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Marketing Channels: A Management View (Dryden Press Series in Marketing)

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Marketing Channels: A Management View (Dryden Press Series in Marketing) (Hardcover)

by Bert Rosenbloom (Author), G. Behrens Ulrich (Author)

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Product details

Hardcover: 720 pages
Publisher: South-Western, Div of Thomson Learning; 6th Revised edition edition (23 Aug 1998)
Language English
ISBN-10: 003024482X
ISBN-13: 978-0030244827
Product Dimensions: 26.2 x 21.3 x 3.2 cm
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Amazon.co.uk Sales Rank: 3,081,819 in Books (See Bestsellers in Books)

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Product Description

Product Description
This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

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