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This textbook examines the nature of marketing channels, their importance as a strategic marketing tool, and how they evolve, develop, and change. The seventh edition reflects recent changes in electronic commerce, incorporates behavioral channel research, and emphasizes strategic alliances for moti
This textbook examines the nature of marketing channels, their importance as a strategic marketing tool, and how they evolve, develop, and change. The seventh edition reflects recent changes in electronic commerce, incorporates behavioral channel research, and emphasizes strategic alliances for moti
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