Product Description
Created especially for the Australian customer!
Attract customers and ensure the ongoing success of your small business with this no-nonsense guide
Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.
- Know your target market— identify your ideal customers, and what, how and why they buy
- Develop business and marketing plans— learn how to create them and why they're so important
- Build effective databases— develop a database that creates business for you, without the headaches
- Solidify your branding— create a unique brand and keep it fresh and exciting
- Understand the power of advertising— assess if it's right for your business and how to pick the right strategies
- Master publicity— get your business in the media with the right message
- Implement relationship marketing— develop and maintain networks to create new opportunities
- Embrace websites and online marketing— build a website that drives customers to you, and use online tools and search engines to generate business
