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Marketing Briefs: A revision and study guide
 
 
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Marketing Briefs: A revision and study guide [Paperback]

Sally Dibb , Lyndon Simkin
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2001  2003  activity  advantage  advertising  analysis  approach  behaviour  brand  brief  business  buying  case  cf  channel  communications  company  competitive  competitors  concept  consumer  core  cost  customers  develop  development  different  direct  distribution  environment  examples  forces  goods  group  growth  important  include  individual  information  internal  involves  issues  key  levels  london  management  market  marketers  marketing  material  may  mix  must  needs  new  now  offer  often  opportunities  order  organization  packaging  people  performance  planning  positioning  price  pricing  problem  process  product  programmes  promotion  promotional  public  purchase  quality  question  range  relationship  research  resources  retailers  rivals  sales  segment  service  share  should  sources  stage  strategy  suppliers  target  targeted  time  understanding  use  used  value 
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