Marketing Briefs, Second Edition: A revision and study guide
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Product Description
Review
"An overdue and much-needed aid to support students' learning and revision in marketing, which will be a highly effective contribution."
Professor Nigel F Piercy, Professor in Marketing, Warwick Business School.
Professor Nigel F Piercy, Professor in Marketing, Warwick Business School.
Product Description
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.
The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
* Short, snappy and succinct nature of the book
* structured chapters, which include a bulleted overview, illustrative examples and example examination questions and further reading / sources
* companion website to support the text (http://www.bh.com/companions/0750653868)
The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
* Short, snappy and succinct nature of the book
* structured chapters, which include a bulleted overview, illustrative examples and example examination questions and further reading / sources
* companion website to support the text (http://www.bh.com/companions/0750653868)
Inside This Book
(Learn More)
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
4 of 5 people found the following review helpful:
4.0 out of 5 stars
Excellent resource and revision reminder for marketing,
This review is from: Marketing Briefs: A Revision and Study Guide (Paperback)
In an easy to read format which challenges the readers understanding of concepts through end of section case studies and revision questions, this text is an excellent resource for all levels of CIM study. Used for this years exams! this book was an extremely useful reminder for core concepts and key elements. Whilst not at an in depth level of content in each section, this book proved invaluable reference and revision aid to hand, rather than searching through dozens of dedicated core texts. In invaluable, easy to read reference guide.
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