Book Description
Product Description
Marketing is the driving force of every small business, but many budding entrepreneurs are unsure how best to go about it. Marketing on a Beermat, written by Beermat Entrepreneur Chris West, brilliantly demystifies this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns, and increasing consumer awareness and - therefore - sales. It also shows that you don't need a huge marketing budget to get results, and reveals the inexpensive but ingenious 'tricks of the trade' that are guaranteed to pay dividends. Finally, it provides crucial insights into online resources and the UK media.
Unlike most marketing books, Marketing on a Beermat is aimed exclusively at small and growing businesses. It is accessible, comprehensive and written by people who have years of experience in the start-up sector. It is guaranteed to give your small business the edge.
From the Back Cover
The Beermat entrepreneurs are highly regarded small business advisers. In Marketing on a Beermat, Chris West shows you how a tight marketing budget need never be a barrier to success. Ranging from the basics of strategy and research to tips on how to generate free PR and the latest online techniques, his insights are guaranteed to give your business the edge.
The Beermat guides: helping you build a great business
About the Author
Chris West worked in marketing and PR with the mk Group in Norwich, specializing in new and smaller businesses. He has founded, co-founded and run several enterprises in the business services sector.
Chris is also a professional writer of many years standing. He has written fiction and books on business, personal development, writing good English and travel.He is co-author of The Beermat Entrepreneur and of the other Beermat guides.
