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Book Description
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Marketing is the driving force of every small business, but many budding entrepreneurs are unsure how best to go about it. Marketing on a Beermat, written by Beermat Entrepreneur Chris West, brilliantly demystifies this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns, and increasing consumer awareness and - therefore - sales. It also shows that you don't need a huge marketing budget to get results, and reveals the inexpensive but ingenious 'tricks of the trade' that are guaranteed to pay dividends. Finally, it provides crucial insights into online resources and the UK media.
Unlike most marketing books, Marketing on a Beermat is aimed exclusively at small and growing businesses. It is accessible, comprehensive and written by people who have years of experience in the start-up sector. It is guaranteed to give your small business the edge.
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This is an ideal book for somebody who has just come up with an idea for a business and is not quite sure how to go about getting customers. Having said that, I would also recommend it to anyone who thinks they know how to find customers, just to check that they've thought of everything, or at least a wide range of ideas.
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