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Product Description
Book Description
The new book from the author of the bestselling The Beermat Entrepreneur and Sales on a Beermat
Product Description
Marketing is the driving force of every small business, but many budding entrepreneurs are unsure how best to go about it. Marketing on a Beermat, written by Beermat Entrepreneur Chris West, brilliantly demystifies this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns, and increasing consumer awareness and - therefore - sales. It also shows that you don't need a huge marketing budget to get results, and reveals the inexpensive but ingenious 'tricks of the trade' that are guaranteed to pay dividends. Finally, it provides crucial insights into online resources and the UK media.
Unlike most marketing books, Marketing on a Beermat is aimed exclusively at small and growing businesses. It is accessible, comprehensive and written by people who have years of experience in the start-up sector. It is guaranteed to give your small business the edge.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Very useful and clearly advice,
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This review is from: Marketing on a Beermat (Paperback)
Marketing on a Beermat is simply the best book on the subject I have read, and is specially indicated for start-ups or small-businesses. The author gives a strategic approach to marketing, that it is based on examples of different types of companies (which is genial in my opinion because people can learn the concepts following the examples). This approach makes us understand the true behind marketing and study the different options we have to grow our practice. In my personal experience, as a consulting engineer in the construction industry, I had some problems in my marketing efforts, especially with my positioning in this competitive market. This book made me think about the ways I could positioning myself so my message could be perceived by my clients. I recommend this book to any aspiring entrepreneur or business people who need friendly advice and help with their companies.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
A "must read" for start-ups,
By
This review is from: Marketing on a Beermat (Paperback)
Simple, straight-forward, good advice, in a readable format. Sadly, a bit too late for me because I was already some way down the line in starting our business, but it was good to read that I had done some things right! (Not everything though!!)
This is an ideal book for somebody who has just come up with an idea for a business and is not quite sure how to go about getting customers. Having said that, I would also recommend it to anyone who thinks they know how to find customers, just to check that they've thought of everything, or at least a wide range of ideas.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great book,
By
This review is from: Marketing on a Beermat (Paperback)
Great book. Especially useful for any non-marketeers having to do marketing as it gives you a simple-to-understand, yet effective system for thinking about your marketing. Written in a down-to-earth, approachable style. Full of practical tips you can use straight away.
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