Large and small architecture firms alike will appreciate this survey of the broad array of marketing materials that can help design professionals increase business. The well-designed print and electronic materials shown here will serve as models and inspiration for enhancing their publications.
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"Large and small architect firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here ... will serve as models and inspiration for enhancing their own publications, whether designed in-house or not." RIBA Bookshops Magazine
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First Sentence
Branding, the consistent use of identity art on marketing instruments, fosters recognition of your architecture and design firm within the public sector. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Branding, the consistent use of identity art on marketing instruments, fosters recognition of your architecture and design firm within the public sector. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Hardcover
Their are lots of nice graphic ideas in this book for your graphic designer, but very little if you would like some ideas of how to get out there and get in contact with potential clients. After all, what is the point of having lots of nice materials but no one to give them to? Most of the examples that are given in the Appendix A called: “Marketing Strategies” are basically just blurbs for large successful practices briefly describing their marketing idea. This book is not at all helpful if you are looking for ideas of how to “MARKET” you firm. It would be helpful for a graphic designer looking for advertising ideas for their architect clients. Although, you could just as easily looked up this material in the firm’s website. A better title for the book would have been “Advertising Materials for Architectural Firms”.
Format:Hardcover
Their are lots of nice graphic ideas in this book for your graphic designer, but very little if you would like some ideas of how to get out there and get in contact with potential clients. After all what is the point of having lots of nice materials but no one to give them to? Most of the examples that are given in the Appendix A called: “Marketing Strategies” are basically just blurbs for large successful practices briefly describing their marketing idea. This book is not at all helpful if you are looking for ideas of how to “MARKET” you firm. It would be helpful for a graphic designer looking for advertising ideas for their architect clients. Although, you could just as easily looked up this material in the firm’s website. A better title for the book would have been “Advertising Materials for Architectural Firms”.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.5 out of 5 stars
2 reviews
4 of 4 people found the following review helpful
3.0 out of 5 stars
Good Graphics, Not a Lot of Meat
12 April 2009
By Kathryn J. Lambert
- Published on Amazon.com
Format:Hardcover
As a marketing professional who was new to the field of marketing an architecture firm, I purchased this book hoping to get some practical ideas about marketing. If I was looking for ideas to brand the firm that I was working for this would have been the perfect book as it's full of graphics and ideas for marketing collateral. However, there isn't much meat to the book at all. If you are looking for information on creating a marketing plan, or you think that you'll find new and different ways to market your firm, this probably isn't the book that you want. In that case, you'd be far better of with something like "Architects Essential Guide to Marketing."
4 of 5 people found the following review helpful
4.0 out of 5 stars
Practical and Clear
9 Jan 2007
By theArchitect
- Published on Amazon.com
Format:Hardcover
This book, as with all Linton books, is a great resource for any designer. It is geared more toward a larger firm though, in which case there is probably a marketing team involved or hired for marketing endeavors. To a marketer, or even an experienced designer, Marketing for Architects and Designers is a beginner's view of marketing and should be followed up with some of the recommended texts at the back of this book.
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3.5 out of 5 stars
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