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Marketing for Architects and Designers
 
 

Marketing for Architects and Designers (Hardcover)

by H Linton (Author) "Branding, the consistent use of identity art on marketing instruments, fosters recognition of your architecture and design firm within the public sector ..." (more)
1.0 out of 5 stars See all reviews (2 customer reviews)
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Product details

  • Hardcover: 144 pages
  • Publisher: W. W. Norton & Co. (27 April 2005)
  • Language English
  • ISBN-10: 0393731006
  • ISBN-13: 978-0393731002
  • Product Dimensions: 28.2 x 21.8 x 2 cm
  • Average Customer Review: 1.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 145,196 in Books (See Bestsellers in Books)

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    #50 in  Books > Business, Finance & Law > Sales & Marketing > Research

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Product Description

Review
"Large and small architect firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here ... will serve as models and inspiration for enhancing their own publications, whether designed in-house or not." RIBA Bookshops Magazine

Product Description
Large and small architecture firms alike will appreciate this survey of the broad array of marketing materials that can help design professionals increase business. The well-designed print and electronic materials shown here will serve as models and inspiration for enhancing their publications.

Inside This Book (Learn More)
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Branding, the consistent use of identity art on marketing instruments, fosters recognition of your architecture and design firm within the public sector. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 2 people found the following review helpful:
1.0 out of 5 stars Disappointed, 20 Feb 2006
Their are lots of nice graphic ideas in this book for your graphic designer, but very little if you would like some ideas of how to get out there and get in contact with potential clients. After all, what is the point of having lots of nice materials but no one to give them to? Most of the examples that are given in the Appendix A called: “Marketing Strategies” are basically just blurbs for large successful practices briefly describing their marketing idea. This book is not at all helpful if you are looking for ideas of how to “MARKET” you firm. It would be helpful for a graphic designer looking for advertising ideas for their architect clients. Although, you could just as easily looked up this material in the firm’s website. A better title for the book would have been “Advertising Materials for Architectural Firms”.
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1.0 out of 5 stars Disappointed, 21 Feb 2006
Their are lots of nice graphic ideas in this book for your graphic designer, but very little if you would like some ideas of how to get out there and get in contact with potential clients. After all what is the point of having lots of nice materials but no one to give them to? Most of the examples that are given in the Appendix A called: “Marketing Strategies” are basically just blurbs for large successful practices briefly describing their marketing idea. This book is not at all helpful if you are looking for ideas of how to “MARKET” you firm. It would be helpful for a graphic designer looking for advertising ideas for their architect clients. Although, you could just as easily looked up this material in the firm’s website. A better title for the book would have been “Advertising Materials for Architectural Firms”.
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