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Marketing: An Introduction
Marketing: An Introduction
Gary Armstrong , Philip Kotler , Michael Harker , Ross Brennan
Average Customer Review: 4.6 out of 5 stars  See all reviews (12)
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Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in... Read More

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