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Product Description
Product Description
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
- Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E–Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay–Per–Click
- Mobile Web Marketing
Web Marketing All–in–One For Dummies shows you how to please both customers and search engines; track your performance; market with e–mail, blogs, and social media; and more. It’s a one–stop guide to
- Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay–per–click ads, keywords, and budget, and developing marketing e–mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All–in–One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
From the Back Cover
Boost your bottom line with your $25 Google AdWords credit — see inside
Web marketing is the way of today! This collection of topic–focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e–mail, blogs, and social media, and more.
- Show ′em you′re there — Book I shows you step by step how to maximize Internet potential for your business
Rank high — attract customers by rising to the top of searches; the secrets are in Book II
How′re you doing? — Book III helps you find out by tracking how your ads, pages, and products perform
It pays to advertise — and Book IV demystifies managing pay–per–click ads, keywords, and budget
Keep in touch — Book V helps you develop marketing e–mails that customers want to read
Let′s blog — the tips in Book VI teach you to create a blog that helps you connect with clients
Socialize — use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter
Go mobile — leverage mobile technology with the tips in Book VIII
Open the book and find:
- Secrets to building Web sites that deliver your message
How to get your site found by search engines
Ways to improve your marketing with Web analytics
Top ways to generate site traffic
How to write ads that get clicks
Tips on winning an audience for your blog
How to deliver valuable mobile content
Inside — your Google AdWords gift card worth $25
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Customer Reviews
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Much of the first chapter (or "book" as it's referred to by the authors) is a basic overview of establishing a web presence. While most of their suggestions can be easily found online, the sub-chapter on writing effective copy contains useful pointers that normally wouldn't appear in design books.
The chapter on SEO offers an excellent breakdown for anyone not familiar with optimizing a site to rank well on search engines such as Yahoo and Google. If you're already familiar with basic SEO techniques, though, don't expect any new tips or techniques. This particular section of the book was seriously lacking, as evidenced by the author explaining how to optimize images, but not mentioning even the most basic of tips such as use of alternate image tags.
Chapter three, which covers Web Analytics, offers in-depth explanations of how to effectively track your visitors. This is followed up by a chapter on attracting those visitors to your website through paid advertising, and their techniques would definitely make this process easy for online marketing newbies.
Most of the Email marketing advice (save for writing copy) is impractical, as many advertisers use paid newsletter services that have eliminated the stress of manual email blasts.
The two best chapters of the book are easily the Blogging and Social Media marketing ones. Chapter six will explain everything an online marketing newbie needs to know about creating a blog, coming up with blogging ideas, and promoting your posts. Their techniques are immediately followed by methods of promoting yourself through social media websites such as Myspace, Facebook, Twitter, and a variety of Bookmarking sites. One thing this chapter does well is explain how to master the art of subtle promotion without appearing to advertise.
While I thought the chapter on Search Engine Optimization was severely lacking for a book dedicated to web marketing, as a whole I think this deserves five stars as a thorough primer.
It's informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I'd recommend it to anyone starting an online business.
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