Marketing in the Age of Google
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||||||
 Trade In this Item for up to £4.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy for an Amazon.co.uk gift card of up to £4.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
‘Her passion shines through when explaining how smaller firms can gain huge benefits…this book is a winner.′ (Growing Business, September 2010).
Review
‘The most straightforward guide to the power of search.’ (Start Your Business, April 2012)
--This text refers to the
Paperback
edition.
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Hardcover
If you build an internet business, you quickly realise that Google is of essential importance to your business strategy. So books about how to work with Google to increase your success on-line are welcome !
The book offered some interesting insights but I became frustrated with the focus on USA business (many of the companies referred to only deliver their services in the USA).
I also sensed that he author's view of their target market was the bigger 'corporate' companies and I would have welcomed more focus on smaller companies - the ones that that don't have lots of staff to form project teams etc.
So, in summary, a useful book to increase your general Google knowledge but not the best if you are a small company in the UK trying to find short-cuts to on-line success.
The book offered some interesting insights but I became frustrated with the focus on USA business (many of the companies referred to only deliver their services in the USA).
I also sensed that he author's view of their target market was the bigger 'corporate' companies and I would have welcomed more focus on smaller companies - the ones that that don't have lots of staff to form project teams etc.
So, in summary, a useful book to increase your general Google knowledge but not the best if you are a small company in the UK trying to find short-cuts to on-line success.
2 of 2 people found the following review helpful
Format:Hardcover
The more visitors come to your website, the more links it will have, the more people will look for it and the more sales you will achieve. The search is the consumer's door to your site and search engine optimization (SEO) is the key. Some self-proclaimed SEO "experts" recommend using "link farms," "spammy keywords" and verbose "nonsense" websites. These charlatans represent the dark side of the legitimate search strategy consulting offered by proven authorities like Vanessa Fox. A former Google executive, Fox explains how your company can create and implement an intelligent "search acquisition strategy." The right approach calls for purposeful development of online content. You want searchers to click through to your website and find it relevant, so they buy your merchandise. getAbstract recommends Fox's book as a pivotal SEO guide for marketing managers, website content developers and online sales professionals.
1 of 1 people found the following review helpful
Format:Hardcover
Vanessa Vox describes clearly how to make use of data available to the public to build a business strategy. The second half about SEO might be a bit basic but I recon good enough for anyone who doesn't know the area to get a basic understanding.
All in all a fresh look at things + the book gives the 'Big Picture' and shows how to do marketing now.
All in all a fresh look at things + the book gives the 'Big Picture' and shows how to do marketing now.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
good book but lacks the practical 'how to'
very good book about how truly critical search is to overall marketing strategy. i would have liked to see some practical 'how to' tips included so that you're getting both a... Read more
Published 7 months ago by Debs9000
Good book
Good book that shows the need for online strategy as a whole. Weak point is that it is US oriented; limited application for Eastern Europe.
Published 18 months ago by dannail
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Management
- Books > Computing & Internet > Digital Lifestyle > Internet Searching > Business
- Books > Computing & Internet > Digital Lifestyle > Internet Searching > Google
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
