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Marketing Across Cultures
Marketing Across Cultures
Prof Jean-Claude Usunier , Julie Anne Lee
Average Customer Review: 2.8 out of 5 stars  See all reviews (4)
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Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies... Read More

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