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Product Description
Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.
Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.
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First Sentence
The main goal of this book is very simple. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The main goal of this book is very simple. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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