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Market Share and Roi : a Peek at Some Unobserved Variables (Darden School working paper) (Unknown Binding)

by Kusum L. Ailawadi (Author), Paul W. Farris (Author), Mark Parry (Author)

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Unknown Binding
Publisher: Graduate School of Business Administration, University of Virginia (1993)
Language English
ASIN: B0018TICPC
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