Market Research in a Week [Paperback]

Polly Bird (Author)

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Product details

Paperback: 96 pages
Publisher: Hodder Arnold (26 Sep 2003)
Language English
ISBN-10: 0340811501
ISBN-13: 978-0340811504
Product Dimensions: 19.4 x 12.8 x 1 cm
Amazon Bestsellers Rank: 1,193,631 in Books (See Top 100 in Books)

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Product Description

This book is a basic introduction to the skill of market research covering issues such as planning, methods of research available, types of research and analysing the results. This book is not just written for marketing and sales staff but for people throughout an organisation who require a better understanding of their market for effective decision-making.

About the Author

Polly Bird is the author of fifteen books, specialising in practical information for the business community. She writes on a range of issues including careers, work skills and education and combines authorship with academic research.

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